Expert gTLD Application Consulting

Navigate the complex process of applying for a new generic Top-Level Domain with our specialized consulting services. iQ is your trusted partner for the next round of gTLD applications, expected to open in April 2026.

What we do

We help our clients navigate the complex gTLD application process and make informed strategic decisions about their digital namespace.  We understand the ICANN ecosystem, the application requirements, and how strategic planning and technical expertise can secure your organisation's place in the next round of gTLD applications.

How we can help
01
Strategic Assessment
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We evaluate your organization's goals and needs to determine the optimal TLD strategy. Our team conducts thorough analyses of potential TLD strings, market opportunities, and competitive landscapes.

TLD String analysis and selection
Market opportunity assessment
Strategic business case development
02
Application Development and Documentation
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Complete assistance with ICANN application requirements, technical documentation, operational plans, and financial commitments specific to your TLD type.

03
Technical Implementation & Infrastructure
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Expert guidance on registry infrastructure setup, backend provider selection and technical implementation requirements.

04
Application Defense & Contention Strategy
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We provide guidance through ICANN's evaluation process, helping you respond to clarifying questions and navigate any objections. For generic terms that may face contention with other applicants, we develop strategic approaches to maximize your chances of securing the TLD, including ICANN auction preparation.

05
Launch & Utilization Strategy
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Beyond securing your TLD, we help you develop comprehensive strategies for launch and effective utilization. This includes creating policies for domain allocation, security protocols, and innovative use cases specific to your TLD type, whether for internal brand usage, industry membership, or public registration.

The Next gTLD Round

ICANN is preparing for the next round of new generic Top-Level Domain (gTLD) applications, expected to open in April 2026. This represents a rare opportunity to secure your place in the internet namespace for your brand, industry, product, or service.

What is a gTLD?

A generic Top-Level Domain (gTLD) is the suffix at the end of a domain name, such as .com, .org, or .net. The new gTLD program allows organizations to apply for their own custom top-level domain.

The program enables various types of applications:

Brand TLDs - like .nike or .bmw, allowing companies to create a secure, branded internet space
Industry TLDs - like .insurance or .bank, providing sector-specific namespaces with enhanced trust
Generic terms - like .shop or .app, offering intuitive naming options for specific services
Geographic names - like .nyc or .london, serving specific locations
Community TLDs - catering to specific cultural or interest groups

Each gTLD operates as an independent registry in the global domain name system, providing organizations with unprecedented control over their digital identity and namespace.

Why Apply?

Owning a gTLD offers significant strategic advantages in today's evolving digital landscape:

Enhanced Digital Security - Create a trusted, secure online environment with complete control over domain registrations and policies.
Brand Protection - Prevent unauthorized use of your brand in domain names and establish a verified digital presence that customers can trust.
Marketing Innovation - Develop intuitive, memorable web addresses (product.brand) that strengthen your marketing campaigns.
Industry Leadership - Position your organization as a digital innovator and create new revenue opportunities through domain management.
Digital Transformation - Build a foundation for future digital initiatives with a namespace designed specifically for your needs.

In today's AI-driven world: A dedicated gTLD helps AI systems correctly identify your authentic digital properties, allows you to control how AI interacts with your namespace, serves as a trust anchor for consumers and AI systems alike, and enables innovative AI-specific applications through specialized subdomains.

With the next application window expected to open in April 2026, now is the time to begin preparation. Organizations that secure their TLD will gain a significant advantage in the evolving digital landscape.

gTLD Application Process

Understanding the application timeline and process is crucial for success. Here's what to expect for the April 2026 round:

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1. Pre-Application Planning

Strategic planning, feasibility studies, and preparation of technical and operational capabilities. This phase is critical for ensuring our application meets all requirements.

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2. Application Submission

Completing and submitting the comprehensive application to ICANN during the application window, including all required technical documentation, operational plans, and financial commitments specific to your TLD type.

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3. Initial Evaluation

ICANN reviews applications for technical, operational, and financial capability. Brand applicants must provide trademark evidence, while generic term applicants face additional scrutiny regarding intended use and community impact.

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4. Contention Resolution

Process for resolving competing applications for the same or similar TLD strings. While brand TLDs rarely face contention, generic terms may require participation in ICANN auctions.

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5. Delegation & Launch

Successful applicants enter into a registry agreement with ICANN and the TLD is delegated to the root zone. We guide you through contract negotiation and the technical onboarding process with your chosen registry service provider.

The iQ Team is ready to work with you!

Meet the team

We are passionate about how domains facilitate a connection between humans and information.  This motivates us to work together with you, sharing our knowledge and resources so we can collaboratively grow your business. 

Ready to Secure Your Digital Future?

Contact our gTLD application experts today to begin your journey toward owning your own piece of the internet. With the application window opening in April 2026, now is the time to start preparing. Whether for your brand, industry, or a generic term, don't miss this opportunity.

Contact us